The Trade Desk
Why Choose The Trade Desk?
Choosing this is perfect if you want a powerful, transparent platform for managing your ad campaigns across multiple channels. The Trade Desk gives you unmatched control, data ownership, and optimization tools to get the most outta your advertising budget.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.How do you position yourself against your competitors?The Trade Desk is uniquely positioned as the only DSP that offers global scale across an omnichannel landscape and transparency and openness to allow advertisers to completely own their data, including the measurement of success using the advertiser's source of truth. This is especially important for the activation and understanding of advertiser's owned first-party data, where audiences can be reached at scale and measured for effectiveness.We are buy-side only. We believe that by aligning our business only with buyers, we are able to avoid inherent conflicts of interest that exist when serving both the buy-side and sell-side. This is why we do not own any advertising inventory. We provide our clients with a marketplace of inventory and data partners allowing you to spend your budgets based on performance.
The Trade Desk Introduction
What is The Trade Desk?
The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.
How to use The Trade Desk?
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Why Choose The Trade Desk?
Choosing this is perfect if you want a powerful, transparent platform for managing your ad campaigns across multiple channels. The Trade Desk gives you unmatched control, data ownership, and optimization tools to get the most outta your advertising budget.
The Trade Desk Features
Channel Functionality
- ✓Display Functionality
Campaign Management
- ✓Campaign Dashboard
- ✓Campaign Optimization
- ✓Reach
- ✓Bulk Editing
- ✓Batch Uploading
- ✓Budget Pacing
Targeting
- ✓Targeting
- ✓Retargeting
- ✓Geo-Targeting
Demand Side Platforms
- ✓Machine Learning Optimization
Platform
- ✓Custom Reports
- ✓User, Role, and Access Management
- ✓Performance and Reliability
- ✓Enterprise Scalability
Pricing
The Trade Desk Pricing Overview
No description available.
- ✓ Ad Serving