YouGov Profiles
Why Choose YouGov Profiles?
You should choose this if you want deep insights into your audience with a massive, constantly updated data set. YouGov Profiles helps you understand who your customers really are, so you can target your marketing smarter and make better business decisions.
YouGov Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers’ entire world with unrivalled granularity. A groundbreaking connected data set offering access to 1 million data variables globally from YouGov’s 15 million registered panel members, YouGov Profiles delivers demographic, psychographic, attitudinal and behavioral consumer metrics, collected continuously and updated weekly.
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YouGov Profiles Introduction
What is YouGov Profiles?
YouGov Profiles overview YouGov Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers’ entire world, with unrivalled granularity. A ground-breaking connected data set offering access to 1 million data variables globally from YouGov’s 15 million registered panel members, YouGov Profiles delivers demographic, psychographic, attitudinal and behavioural consumer metrics, collected continuously and updated weekly. Key Use Cases YouGov Profiles is perfect for: - Audience identification: dive deeper into existing and new customer profiles, market-sizing your customer base - Audience understanding: uncover strategic insights to prioritize key audiences and assist with marketing – from briefs to communication planning - Media planning: identify which media channels will engage a target audience and where they consume content - Impactful sponsorship: distinguish the perfect sponsorship fit for your target audience - Audience segmentation: bring a segmentation to life with: Custom /Mosaic /Acxiom /Acorn /Cameo USPs 1 million+ data variables globally, from YouGov's 15 million+ members Data sets are published every week, so insights are always fresh Intuitive, easy-to-use drag and drop interface for quick analysis Customizable filters and variables, to fully interrogate data Follow up interesting leads in existing data and Re-Contact defined segments with your own questions Compare brand-new data with historic data spanning over a decade
How to use YouGov Profiles?
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Why Choose YouGov Profiles?
You should choose this if you want deep insights into your audience with a massive, constantly updated data set. YouGov Profiles helps you understand who your customers really are, so you can target your marketing smarter and make better business decisions.
YouGov Profiles Features
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