Workmagic
Marketing science platform optimizing for incrementality with custom attribution models.
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WorkMagic is a marketing science and experiment platform designed to unlock the full potential of marketing efforts. It specializes in incrementality-based attribution, custom-built for each brand, to optimize for incrementality. WorkMagic empowers e-commerce brands to measure the true impact of their marketing efforts through marketing experimentation and measurement. It offers features like Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated MMM (Marketing Mix Modeling).
To use WorkMagic, connect your store and marketing/sales channels to the platform. Then, schedule and run incrementality tests. Review the test results to calibrate your attribution model and gain actionable insights for budget allocation.
You should choose this if you want a magic touch to your daily work tasks, automating the boring stuff so you can focus on the creative and important bits.
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