Salesforce Marketing Cloud Account Engagement
Why Choose Salesforce Marketing Cloud Account Engagement?
Choose Salesforce Marketing Cloud Account Engagement if you want a powerful marketing automation tool that’s tightly integrated with your CRM. It helps sales and marketing teams work together better, score leads smarter, and run campaigns that actually drive revenue.
Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.How do you position yourself against your competitors?As a part of Salesforce — recognized as one of the World’s Most Innovative Brands — Account Engagement customers can feel confident that they are always on the cutting edge of marketing technology. In fact, the Account Engagement and Salesforce teams work side by side as new features are conceptualized and developed, so you can rest easy knowing that “innovate” is at the core of everything we do.
Salesforce Marketing Cloud Account Engagement Introduction
What is Salesforce Marketing Cloud Account Engagement?
It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending mixed messages to customers, and spending time on outreach that doesn't work. Marketing Cloud Account Engagement is the only marketing automation platform built on the world’s #1 CRM. Because it is fully integrated with Sales and Service, marketers can track their campaign performance and give their teams with a complete view of the customer – eliminating disconnected customer experiences. By aligning on one platform, marketing and sales teams can take advantage of AI account and lead scoring and close deals faster. Marketers can also prove their marketing impact by mapping their campaign efforts onto pipeline and revenue, ensuring their seat at the revenue table and helping them focus on campaigns that work. With features like automated journeys, drag and drop landing page and email builders, account-based marketing, and ROI reporting – marketing and sales teams can work together to generate and qualify sales leads and shorten sales cycles.
How to use Salesforce Marketing Cloud Account Engagement?
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Why Choose Salesforce Marketing Cloud Account Engagement?
Choose Salesforce Marketing Cloud Account Engagement if you want a powerful marketing automation tool that’s tightly integrated with your CRM. It helps sales and marketing teams work together better, score leads smarter, and run campaigns that actually drive revenue.
Salesforce Marketing Cloud Account Engagement Features
Email Marketing
- ✓Building and Personalizing Emails
- ✓Sending Outbound Emails
- ✓Manage Email Deliverability
- ✓Automated Email Responses
Online Marketing
- ✓Landing Pages and Forms
- ✓Mobile Optimized
Lead Management
- ✓Marketing Lead Database
- ✓Data Quality Management
- ✓Segmentation
- ✓Lead Scoring and Grading
- ✓Lead Nurturing
- ✓Online Behavior Tracking
- ✓Automated Alerts and Tasks
- ✓CRM Lead Integration
Reporting & Analytics
- ✓Basic Reporting
Pricing
Growth
up to 10,000 contacts billed annually
- ✓ Lead Generation, Qualification, and Management
- ✓ Email Marketing and Personalization
Plus
up to 10,000 contacts billed annually
- ✓ Lead Generation, Qualification, and Management
- ✓ Email Marketing and Personalization
- ✓ Advanced Automation, Personalization, and Qualification
- ✓ Advanced Analytics and Reporting
Advanced
up to 10,000 contacts billed annually
- ✓ Lead Generation, Qualification, and Management
- ✓ Email Marketing and Personalization
- ✓ Advanced Automation, Personalization, and Qualification
- ✓ Advanced Analytics and Reporting
- ✓ Business Units and Developer Sandboxes
- ✓ Artificial Intelligence for Marketing and Sales
Premium
up to 75,000 contacts billed annually
- ✓ Lead Generation, Qualification, and Management
- ✓ Email Marketing and Personalization
- ✓ Advanced Automation, Personalization, and Qualification
- ✓ Advanced Analytics and Reporting
- ✓ Business Units and Developer Sandboxes
- ✓ Artificial Intelligence for Marketing and Sales
- ✓ Predictive Analytics and Personalized Product Support