Roku OneView (formerly Dataxu)
Why Choose Roku OneView (formerly Dataxu)?
Choosing this is great if you’re a marketer wanting to manage all your TV and streaming ad campaigns from one place. It’s packed with tools to optimize your ads, protect your brand, and reach a huge audience effortlessly.
dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.How do you position yourself against your competitors?dataxu puts you in charge, with efficient media activation, identity & data management, and analytics platforms that you can use when and how you want to. Armed with TouchPoint™, the industry’s most advanced software – and the most intuitive, easy-to-use user-interface – dataxu helps you to make decisions on behalf of your clients, provide them with valuable strategic guidance, and run their campaigns based on deep, data-powered insights. Our team is always available to support you, provide strategies for getting even more out of TouchPoint™, and empower you to retain and grow key accounts.Here at dataxu, we may be powered by data, but the truth is that we’re inspired by our customers. Your business challenges are what get us up every morning and keeps us going. Your wins are our wins. And your successes feel like our successes.
Roku OneView (formerly Dataxu) Introduction
What is Roku OneView (formerly Dataxu)?
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.
How to use Roku OneView (formerly Dataxu)?
Visit website for more info
Why Choose Roku OneView (formerly Dataxu)?
Choosing this is great if you’re a marketer wanting to manage all your TV and streaming ad campaigns from one place. It’s packed with tools to optimize your ads, protect your brand, and reach a huge audience effortlessly.
Roku OneView (formerly Dataxu) Features
Channel Functionality
- ✓Display Functionality
Campaign Management
- ✓Campaign Dashboard
- ✓Campaign Optimization
- ✓Bulk Editing
- ✓Brand Safety
- ✓Fraud Protection
- ✓Frequency Capping
- ✓Budget Pacing
- ✓Creative Optimization
Targeting
- ✓Targeting
- ✓Retargeting
- ✓Geo-Targeting
- ✓Contextual Targeting
Platform
- ✓Custom Reports
- ✓Performance and Reliability
Pricing
Mid-Market
43% less expensive than the avg. Demand Side Platform (DSP) product https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews?filters%5Bcompany_segment%5D%5B%5D=180