Activation Studio
Why Choose Activation Studio?
You should choose this if you use Salesforce Marketing Cloud and want a lightweight CDP that makes segmenting, lead scoring, and engagement tracking way easier with drag-and-drop tools and no SQL needed.
Activation Studio is a lightweight CDP for Salesforce Marketing Cloud. We created a SFMC solution for marketers that offers a more efficient workflow. Including drag-and-drop segmentation, real time engagement tracking and effective lead scoring. SEGMENT DESIGNER - Save valuable time creating segments The Segment Designer offers a visual drag and drop interface to create segments for your journeys. Save them as a draft or easily automate them. View segment benchmark data vs your Journey data. INTERACTION DESIGNER (CDP) - Use web behavior to create segments Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys. Including GTM tag export. SCORE DESIGNER - Score leads (B2B) or intent (B2C) Lead scoring has never been part of Marketing Cloud. With Score Designer you can create scoring rules and scoring tags based on any data in Marketing Cloud. Scores are integrated with Segment Designer
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Activation Studio Introduction
What is Activation Studio?
Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application. Boost efficiency SFMC (Segment Designer) >Improved workflow and time to market >Drag & drop segmentation >Segment customer data without writing SQL Effective lead management (Score Designer) >Lead scoring solution for SFMC >Identify the interests, needs and intent of your leads >Inbound lead qualification Realtime engagement tracking (Interaction Designer) >Include website tracking in SFMC >Leverage digital activity customer or lead >Quick and easy setup lightweight CDP
How to use Activation Studio?
Visit website for more info
Why Choose Activation Studio?
You should choose this if you use Salesforce Marketing Cloud and want a lightweight CDP that makes segmenting, lead scoring, and engagement tracking way easier with drag-and-drop tools and no SQL needed.
Activation Studio Features
Features
Feature information not available.
Pricing
Lead scoring
Add lead scoring and tagging capabilities to your SFMC instance.
- ✓ 25 scoring rules
- ✓ Score Designer
- ✓ Salesforce Sales Cloud integration package
Audience Segmentation
Drag and drop segmentation for SFMC.
- ✓ Segment Designer
- ✓ Access to all data in SFMC
- ✓ All data stays in SFMC
- ✓ 25 automated segments